It is the newest method available to eradicate curl from the hair, and is considered revolutionary by some, although it has raised a few concerns for others.

It's considered revolutionary because, unlike any other chemical hair straightening process available, the results are temporary. The effect washes away gradually and your natural hair texture will return.

And... It's not damaging to the hair and can be done on hair that has been chemically treated. The process costs less than
permanent hair straightening and takes a fraction of the time.